Since iphone5 was released at the end of the year 2012, i was very excited to change to the new iphone. But after I heard about the scratches that appear at the body of iphone5, I was thinking twice. But as usual, Apple will come out with the new iphone ‘S’ every middle of year to increase their product feature every year.
Who was say that Apple has stopped create the innovation into their own produce? Based on my experiment about my new iphone5s , the innovation that they put on iphone5s is very amazing.
(photo credit : http://www.machines.com.my)
1st : Fingerprint scanner a) The potential of biometric technology for authentication
b) Security and privacy – all the data stored is in your 64-bit A7 chip.
(photo credit : http://www.machines.com.my)
2nd : Camera a) with a new f2.2 aperture lens, slow motion video at an astonishing 120 frames a second and automatic burst photographs at 10-frames per second.
b) There is a solution for white-washed faces - a True Tone flash strobe in ''cool'' or ''amber'' to avoid zombie skin in those romantic portraits at night.
(photo credit : http://www.machines.com.my)
3rd : Battery
a) The 64-bit, A7 chip is fast and an extra two hours of battery life gives you more breathing space for a busy day, when you don't have time to stop and recharge.
Based on 5 tips that were given from ‘5 Tips For Sparking Innovation’ by Carol Kinsey Goman this is what I can see Apple tries to do for their new iPhone 5S:
1) Innovation is everyone’s job. Whether you lead a team, a group, or an organization, you’ve got to involve and rely on others. Isolating “a creative few” as the sole visionaries in the organization simply won’t cut it anymore. Thirty years ago, by the time an idea got to the CEO, it had been sifted through multiple layers of management. Now, savvy leaders encourage e-mails, phone calls — anything to hear directly from people on the plant floor or on the front lines of customer service to get their opinions and suggestions.
(Apple always create something new since 1976 and besides that Apple is a multinational corporation that creates consumer electronics, personal computers, computer software, and commercial servers, and is a digital distributor of media content)
2) The heart of innovation is trial and error. While many say they do, too few organizations truly encourage failure. I have, however, known hundreds of individual leaders (at all levels and from a cross-section of industries) who created environments for their departments or teams where failure was acceptable. Where it became a learning experience, and not something to be punished. These leaders shared their own failures and made it safe for others to do the same.
(Apple always does a trial and error.)
3) Tell stories that show how mistakes can become successes.
They do so all the time, and it is those mistakes that make it possible for the company to come up with the products that it does. Where Apple differs from other companies is in how it makes mistakes.
“I love the iMac, but we just delivered it in the wrong color,” Jobs lamented.The issue of colour is always significant with Apple but yet it’s proven one of the most powerful in Apple’s design. Their approach to colour is strategically cyclical much like its own logo. The strategy has been a success, with colours breathing new life into its iMac and iPod . But today, it show that how seriously Apple takes its colour palette by introduce iPhone5S (Gold, Silver and Grey) and iPhone5C (Green, Yellow, Pink, Blue and white)
You can't create and improve products without making mistakes.
4) Help stamp out the Not Invented Here (NIH) mindset. An example of generating motivation to break that mindset came from General Electric in the days when Jack Welch was in charge. Welch made it clear that the sharing of good ideas across the organization was a high management priority. This posed a challenge for GE managers because of the size and diversity of the company. If you did have a good idea, how could you identify the people in other businesses who might benefit from it? The Chief Learning Officer at GE came up with a simple solution. He created a “hot line” to be manned by his team. This operated similar to a dating service – only instead of matching people to potential mates, it matched good ideas with business units that could put them to use.
5) Broaden your definition of innovation. Move the concept of innovation beyond new products and services to include strategic innovations – new ideas about mission, values, and goals; administrative innovation – changes in internal systems; field level innovation – solutions from those closest to the customer on ways to better serve those customers; and job-related incremental change that encompasses everyone in every position finding ways to do things differently and ways to do things better.
So, let get your iPhone5s now, because you can be the part of innovation.
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