Changing a diaper is one of life's less pleasant tasks, even when baby is lying perfectly still. Much of the time, however, baby doesn't lie perfectly still, and thrashes and squirms. This created a ripe opportunity for a resourceful entrepreneur to revolutionize the process, and Lisa Cash Hanson was that entrepreneur. SnuggWugg won the 2012 Huggies Mom Inspired Grant of $15,000.
If you still can recall my last post regarding Sir Richard Branson commented on "How small business can Innovate" which can be read in here, he actually made it a point that entrepreneurs should tell customers about the purpose behind their product.
That is what Lisa Hanson did. We can read about the pre-invention story on SnuggWugg birth. She described "One day I observed my husband attempting to change my daughter’s diaper. Her endless squirming, twisting and turning added an increased level of difficulty to the task....." the rest was history when she made her way inventing something very useful for others who are in the same boat!
No comments:
Post a Comment