The article of Creativity and Business Innovation is written by Bastiaan Heembergen that explains about the important of innovation and creativity for the future. Innovation will be successfully produced when the ideas is actively being practiced and finally this process will be followed by other people. Furthermore, innovation actually comes from necessity. It comes from the demand of some new requirements. Hence, it encourages the new ideas of finding a solution and practice.
Creativity is implemented in innovation phase. It is the starting point of a process which takes an idea to the innovation stage.
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