Another interesting innovation place to share that I have visited this year is Samsung d’light. It located within the Samsung Electronics Building in Seocho-dong, Seoul, Korea. Samsung d’light is an exhibition space that showcases all the latest consumer electronic products by Samsung Electronics. According to Samsung, the name d'light combines the words "digital" and "light", to correlate with their vision of being a "guiding light to the digital world" and leading consumers to a whole new lifestyle through digital technology. It is also meant to convey delight and excitement. The three-storied exhibition space is not merely a display of electronic products, but a space of interaction that allows visitors to experience new life patterns through state-of-the-art digital technology categorized by theme. Now this place becomes one of recommended destination if you travel to Korea.
Mobile Plaza (1st Floor)
At the Mobile Plaza, visitors can create digital content with electronic consumer products boasting the latest technology. At the Capture Wall, visitors can have their pictures taken and immediately projected on a media wall comprised of 82 LFD monitors. Visitors can also type messages on a designated computer and have their messages displayed on the Message Floor, a giant sprawling screen on the floor of the Mobile Plaza. At the Mood Tube, visitors can select a song and watch as the Mood Tube visualizes the music with colors and animated characters. Visitors can also try out all of the electronic products on display including the latest laptops, tablet PCs, smartphones, and cameras. If trying out the products on display isn't enough, the latest camcorders and digital cameras are available for rent at the booth in front of the escalator for visitors to use freely within the d'light exhibition space.
Global Gallery (2nd Floor)
The Global Gallery is an overview of Samsung Electronics' history and visions for the future. At Star Island, visitors can exhibit some of Samsung Electronics' world's best-selling consumer electronic products over the years, including cell phones, digital cameras, and TVs. Visitors can see the story of the company's history unfold across cascading water at the Water Wall and at the Media Wall, visitors can watch a video presentation of the company's five most important values.
Shop (Basement)
The d'light Shop opened its doors in April 2011 and is the most popular floor of the Samsung d'light exhibition space. Unlike the Mobile Plaza and the Global Gallery, visitors can not only try out the latest products and accessories by Samsung Electronics, they can purchase them directly at the store.
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