This is a clip from a documentary titled “Objectified”, which was premiered at the South By Southwest Festival on March 14, 2009. In this 3 minutes over clip shows Dieter Rams discusses his design philosophy. Dieter Rams is a German industrial designer closely associated with the consumer product company, Braun as he was the former Design Director of Braun. Rams introduced the idea of sustainable development and of obsolescence (becoming out of date) being a crime in design in the 1970s. He shared his thought that shows why good design is worth it when he introduced the ten principles of "good design". It is a very inspirational as guidelines and can be applied for any designers when designing for example the web, printing or products especially when we put it all into practice. These guidelines are good to use when we’re looking at our work and we’re not sure if others like what we see. A good design is a bread and butter with any innovations, but nowadays it seem been left out or less important during development and production processes. At the end of the clip, Rams says that Apple is one of only a handful of companies existing today that design products according to the Rams' ten principles of "good design". The film was directed by Gary Hustwit.
Source:
http://www.archdaily.com/198583/dieter-rams-10-principles-of-%E2%80%9Cgood-design%E2%80%9D/
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