Key Points:
1. Some people think that creativity and business don't mix. I disagree. Think of business and creativity as partners, not opposites.
2. Combine the best ideas of both T-shirts and Suits to turn your creative talent into income streams.
3. Creative talent does not automatically ‘deserve’ business success. Not all creative ideas make feasible businesses.
4. Making a business out of creativity does not involve selling out – so long as you invent the right business formula.
5. As well as a creative product or service, you will need to create a unique and feasible business formula.
6. Be clear about your own definition of success. Know where you want to get to – your Vision.
7. Clarify your specific business Mission.
8. Recognize and hold on to your Values.
9. Decide whether now is the right time to start or expand.
10. These principles apply to not-for-profit organisations as well as commercial businesses.
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