How social media help add power to your innovation efforts?

 

This book explains the importance of social media tools and how it can help to stimulate innovation and ensure the survival of a product. The concept of open innovation is highlighted include the use of the latest technology such as twitter , facebook or LinkedIn to help product development and start-up businesses .

Collaborative concept applies where social media became an added tool to promote products in line with the culture and circumstances. The purpose of this collaboration is to stimulate feedback from all involved whether consumers , suppliers, partners and the public in order to help build consumer trust in the product innovation . 

In addition, this book explains the role and function of researchers, writers, networkers , speakers and digital natives in stimulating change of mindset towards open innovation and social media as a media intermediary .

Other issues such as the benefits of using social media, the challenges when using social media and the effect of the different social media.

 

Title : Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your Innovation Efforts

Author :  Stefan Lindegaard

Source : http://15inno.contentrobotllc.netdna-cdn.com/wp-content/uploads/2012/08/Social-Media-for-Corporate-Innovators-and-Entrepreneurs.pdf